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picture of the moon.
The Moonshot Factory

“We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.”

— U.S. President John F. Kennedy, 1962

That was the
iconic moonshot

The genius of the original moonshot was that the sheer scale of the challenge inspired motivation and passion in a way that asking for incremental improvements never could.

This is what inspires our moonshots at X, which live at the intersection of a huge problem in the world, a radical, sci-fi-sounding solution, and a new technology that gives us a glimmer of hope that the solution is possible within 5-10 years.


Innovation that’s audacious, risky, creative,
and takes a long-term view


Processes and culture to repeatedly
generate innovation and real impact